Our Story
Anaya is a curated lifestyle brand at the intersection of academic psychology and ancestral wisdom, dedicated to fostering balance, insight, and purposeful living. Founded by Ayu Candradewi, who holds a postgraduate qualification, and Graddip in Arts (Psychology), the brand was born from the recognition that combining modern psychological insight with timeless cultural traditions can illuminate a more harmonious and intentional approach to life.
Anaya blends modern understanding with enduring ancient wisdom, drawing on various frameworks to support balance between the self, others, and the environment. The ancient principles are primarily inspired by Tri Hita Karana, while the modern psychological foundations are largely rooted in positive psychology.
Intentional living is at the heart of Anaya, woven through every product and experience. Our carefully curated collections, from journals, notebooks, and reflective cards in both digital and physical formats, to essential body oils, soothing salt, sleepwear, activewear, and limited-edition artisanal pieces which are crafted in collaboration with local makers. Beyond its products, Anaya offers signature curated retreats with limited attendance, creating rare, immersive experiences that inspire reflection and connection.
Anaya directs a portion of proceeds toward thoughtfully selected initiatives in mental health, cultural heritage, and environmental sustainability. By supporting research, preserving traditions, and championing eco-conscious practices, we ensure that purpose and action remain inseparable in everything we do.
While informed by psychological and philosophical principles, Anaya’s offerings are intended for educational and reflective purposes only and are not a substitute for therapy, counseling, or psychiatric care.
Anaya is a space for mindful living, where culture, psychology, and intentional design converge. Every element is thoughtfully crafted to turn everyday moments into opportunities for reflection, presence, and meaningful connection.